I was born on January 12th

我出生在1月12日

1964 in Albuquerque

1964年在阿爾伯克基

New Mexico to a 17 year old mother who was only 17 at the time and still in high school

新墨西哥州一位17歲的母親，當(dāng)時(shí)她只有17歲，還在上高中

my mother and father married

我父母結(jié)婚了

but their marriage did not last and at the age of four I moved to Houston

但他們的婚姻并沒有長久，我四歲的時(shí)候搬到了休斯頓

Texas where my mother remarried and I was given my Stepfather's surname

在德克薩斯州，我母親再婚，我得到了繼父的姓氏

in just a short period of time

在很短的時(shí)間內(nèi)

my life and identity had taken a whole new direction and we moved again to Miami

我的生活和身份有了一個(gè)全新的方向，我們又搬到了邁阿密

Florida

佛羅里達(dá)

hoping for better opportunities and an easier life

希望有更好的機(jī)會(huì)和更輕松的生活

I wasn't always the richest person in modern history

我并不總是現(xiàn)代歷史上最富有的人

I gave up parts of my youth in high school working at McDonald's as a line cook

高中時(shí)，我放棄了在麥當(dāng)勞當(dāng)線廚的部分青春時(shí)光

in order to make extra money

為了賺更多的錢

I never let it get the better of me because I always knew I wanted to do more with my life

我從來沒有讓它變得更好，因?yàn)槲乙恢敝牢蚁朐谖业纳钪凶龈嗟氖虑?/p>

I tried hard in school

我在學(xué)校很努力

even in rolling into extra courses and the student science

即使是進(jìn)入額外的課程和學(xué)生科學(xué)

training program at the University of Florida

佛羅里達(dá)大學(xué)的培訓(xùn)項(xiàng)目

working part time and using what little time available to study

兼職工作，利用有限的時(shí)間學(xué)習(xí)

I graduated Valedictorian of my high school

我高中畢業(yè)了畢業(yè)典禮

in my speech I stated my vision in wanting to preserve earth from Overuse through resource

在我的演講中，我闡述了我的愿景，希望通過資源保護(hù)地球不被過度使用

depletion

消耗

at 18 years old

在18歲時(shí)

when the Internet wasn't even released yet

當(dāng)互聯(lián)網(wǎng)還沒有發(fā)布的時(shí)候

people thought it was nothing more than just a young teen's dream

人們認(rèn)為這只不過是一個(gè)年輕人的夢(mèng)想而已

At first I didn't know what major to choose in college

起初我不知道在大學(xué)里選什么專業(yè)

but

但是

then I remembered building an alarm system when I was younger to catch my

然后我記得在我年輕的時(shí)候建立了一個(gè)警報(bào)系統(tǒng)來捕捉我的

Siblings when they tried to sneak into

當(dāng)他們?cè)噲D偷偷溜進(jìn)去的時(shí)候

my room

我的房間

so I attended and graduated from Princeton University with degrees

所以我就讀于普林斯頓大學(xué)并以學(xué)位畢業(yè)

and electrical engineering and computer science

電氣工程和計(jì)算機(jī)科學(xué)

and began working for a number of companies

開始為多家公司工作

from a financial Telecommunication startup to banking

從金融電信初創(chuàng)企業(yè)到銀行業(yè)

where I gained valuable knowledge about the inner workings of Wall Street

在那里我獲得了關(guān)于華爾街內(nèi)部運(yùn)作的寶貴知識(shí)

I was making more money than I ever had in my entire life

我賺的錢比我一生中賺的都多

growing up poor

在貧窮的環(huán)境中長大

I've always had very little

我總是吃得很少

but money to me was only a tool and never the end goal

但對(duì)我來說，錢只是一種工具，而不是最終目標(biāo)

I wanted to create something that had never been done before

我想創(chuàng)造一些以前從未做過的東西

something that wa

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s mine

一些屬于我的東西

By 1994

到1994年

at the age of 30

在30歲的時(shí)候

I was the senior vice president for one of the world's largest investment management firms

我是世界上最大的投資管理公司之一的高級(jí)副總裁

but I still wasn't happy

但我還是不開心

this was the fork in the road for me and I knew I had to decide if I wanted to continue this path

這是我的岔路口，我知道我必須決定是否要繼續(xù)這條路

or take a huge risk and follow my dreams of creating something more

或者冒著巨大的風(fēng)險(xiǎn)追隨我的夢(mèng)想去創(chuàng)造更多的東西

after writing a business plan

寫完商業(yè)計(jì)劃書后

I quit my job and began searching for investors for my company

我辭去了工作，開始為我的公司尋找投資者

I warned them that there was a 70 percent chance that my new business could fail because

我警告他們，我的新業(yè)務(wù)有70%的可能性會(huì)失敗，因?yàn)?/p>

the idea of blending the Internet and Commerce

互聯(lián)網(wǎng)與商業(yè)融合的構(gòu)想

had never been done before

以前從未做過

they were just as ambitious as I was

他們和我一樣雄心勃勃

and on July 5th

7月5日

1994

1994年

I launched my business for my garage

我為我的車庫開辦了我的生意

At first we only sold books

起初我們只賣書

but I knew from the very beginning we wanted to sell everything people wanted

但我從一開始就知道我們想把人們想要的東西都賣了

it was always clear to me that the Internet was going to revolutionize the way people lived

我一直很清楚，互聯(lián)網(wǎng)將徹底改變?nèi)藗兊纳罘绞?/p>

and physical bookstores seemed like one of the more obvious things that would change

而實(shí)體書店似乎是更明顯的將會(huì)改變的事情之一

it didn't take long until people began ordering all types of books from our Website

沒過多久，人們就開始從我們的網(wǎng)站上訂購各種類型的書籍

and we eventually began selling music in videos

我們最終開始在視頻中銷售音樂

to bring back a little nostalgia from my childhood

帶回來我童年的一點(diǎn)懷舊之情

I installed a Bell to notify anyone when we got in order

我安裝了一個(gè)鈴鐺，以便在我們準(zhǔn)備好后通知任何人

but after a few weeks we had to turn it off because we received too many

但幾周后，我們不得不關(guān)閉它，因?yàn)槲覀兪盏搅颂?/p>

and the Bell became annoying

鈴聲變得很煩人

Just as we began selling things beyond books in 2 thousand

就像2000年我們開始銷售書籍以外的東西一樣

the company hit rock bottom

這家公司跌到了谷底

a combination of fierce competition and the DOT com bubble burst led us to near bankruptcy

激烈的競爭和DOT公司泡沫的破滅使我們?yōu)l臨破產(chǎn)

Online startups and companies were disappearing and closing all around us

在線初創(chuàng)企業(yè)和公司在我們周圍消失和關(guān)閉

with many

有很多

including myself

包括我自己

unsure if we would make it through luck

不確定我們能否僥幸度過難關(guān)

we had borrowed and raised nearly two billion dollars from a number

我們從一個(gè)數(shù)字上借貸并籌集了近20億美元

of banks and investors weeks before

幾周前的銀行和投資者

the burst

突然爆發(fā)

and we were able to ride out the turmoil

我們能夠安然度過這場(chǎng)混亂

during this time

在這段時(shí)間里

we followed our main three principles

我們遵循了三大原則

one

一個(gè)

the customer is first

客戶第一

two

兩個(gè)

stay innovative and remain

保持創(chuàng)新并保持

inventive

很有創(chuàng)意

and three

三個(gè)

be patient

耐心點(diǎn)

to us

敬我們

inventive meant more than just

創(chuàng)造性不僅僅意味著

Ecommerce

電子商務(wù)

it meant admitting that we were imperfect and that we would solve our mistakes

它意味著承認(rèn)我們是不完美的，我們會(huì)解決我們的錯(cuò)誤

We began as a humble Online book store

我們最初是一家不起眼的在線書店

turned into an Online Ecommerce store where anyone can find anything from a to Z as the logo shows

變成了一個(gè)在線電子商務(wù)商店，任何人都可以找到任何東西，從a到Z的標(biāo)志顯示

it wasn't always called Amazon

它并不總是叫亞馬遜

though at first I wanted to name it Cadavera or relentless

雖然一開始我想把它命名為卡德維拉或無情

but was talked out of both

但兩人都被說服了

I finally chose Amazon after the largest River in the world by volume

我最終選擇了亞馬遜河，僅次于世界上體積最大的河流

but I wanted to do more than

但我想做的不僅僅是

Ecommerce

電子商務(wù)

so I quietly founded blue origin

于是我悄悄地創(chuàng)立了藍(lán)色起源

a human space flight startup company in 2 thousand

2000年人類太空飛行初創(chuàng)公司

by 2015

截至2015年

we had our first test flight into outer space

我們進(jìn)行了第一次外太空試飛

and plan on having our first commercial flights into space by 2019

并計(jì)劃在2019年前實(shí)現(xiàn)我們的首架商業(yè)航班進(jìn)入太空

I want to live in a world where everyone can travel throughout the universe

我想生活在一個(gè)人人都能周游世界的世界里

just as they can now travel by airplane around the globe

就像他們現(xiàn)在可以坐飛機(jī)環(huán)游世界一樣

they may seem out of reach

它們似乎遙不可及

but not so long ago

但不久之前

your only option to purchase a book was to walk into a store

你買書的唯一選擇就是走進(jìn)商店

Of all the goals I had in mind

在我心目中的所有目標(biāo)中

becoming the First-Centi billionaire on the Forbes wealth index was never one of them

成為《福布斯》財(cái)富指數(shù)（Forbes wealth index）上的第一世紀(jì)億萬富翁從來不是其中之一

the aim was always to produce services that can make life easier and better for others

其目的始終是提供服務(wù)，使他人的生活更輕松、更好

a task that was not always easy for me

一項(xiàng)對(duì)我來說并不總是容易的任務(wù)

we revolutionized the way people purchased their goods and services

我們徹底改變了人們購買商品和服務(wù)的方式

making it so that they don't even have to step out their front door to get the things they want

使他們甚至不必走出前門就能得到他們想要的東西

my success was to work diligently towards my own personal goals

我的成功是為了實(shí)現(xiàn)自己的個(gè)人目標(biāo)而努力工作

the thing with ambition is that it can never be fully

有野心的事情是，它永遠(yuǎn)不可能完全

Quenched

淬火

and once one goal is reached

一旦達(dá)到一個(gè)目標(biāo)

others have to follow

其他人必須跟隨

I like to believe that pride and joy can be taken from your accomplishments

我喜歡相信驕傲和快樂可以從你的成就中得到

but you can't rest on your laurels for too long afterward or life will become

但你不能在你的榮譽(yù)上停留太久，否則生活就會(huì)變成這樣

stagnant

停滯

you have to strive for more goals and more achievements

你必須為更多的目標(biāo)和更多的成就而奮斗

This might seem

這看起來

tiring

太累了

but when you have a passion for life and a desire to create things that are beneficial for the world

但當(dāng)你對(duì)生活充滿熱情，渴望創(chuàng)造對(duì)世界有益的東西時(shí)

the passion will give you the energy you need

激情會(huì)給你你所需要的能量

the hard work will become enjoyable and it will also give you a sense of purpose

艱苦的工作會(huì)變得愉快，也會(huì)給你一種使命感

it won't always be a smooth road

道路并不總是平坦的

and sometimes people won't always agree with the approaches that you take or the things that you do

有時(shí)人們并不總是同意你所采取的方法或你所做的事情

but I've always believed that in order to do new and interesting things

但我一直相信為了做一些新的有趣的事情

you have to have thick skin and in ability to tolerate critics

你必須有厚臉皮和容忍批評(píng)的能力

you should always take on board what others have to say

你應(yīng)該經(jīng)常接受別人說的話

but if you can't see their logic

但如果你看不到他們的邏輯

you need to have the resolve to stick to your guns

你需要有決心堅(jiān)持到底

my name is Jeff Bezos and I am the founder

我叫杰夫·貝佐斯，我是創(chuàng)始人

chairman and chief executive officer of Amazon DOT com

亞馬遜網(wǎng)站董事長兼首席執(zhí)行官